Why Frozt Freezes Its Cold-Pressed Juices

Wait.. Juice? Freeze?

We know, it’s not what you’d expect. Most people think of juice as something you grab from the chiller, not the freezer. But at Frozt, we’ve always liked doing things differently. So when we launched our cold-pressed juice, we didn’t just press it - we froze it.

Not sure what frozen cold-pressed juice even means? We got you — check out our quick explainer here before diving in.

Now, let’s talk about why we decide to freeze our juices:

At The Heart of Frozt: Real Fruit, Always

If you’ve known us for a while, you probably think of Frozt as that popsicle brand. And you’re not wrong! Our old tagline was “popsicles for everyone” for a reason.

But we’ve grown. Popsicles were just the beginning. Now, everything at Frozt starts with real fruits - where we turn them into frozen treats that are healthier, fun, refreshing, and just a little unexpected. That’s why our new tagline is real fruit, always.

With frozen cold-pressed juice, we’re staying true to what we do best: putting real fruit at the heart of everything we make. Because for us, fruit isn’t just an ingredient. It’s also an inspiration. 

Frozen on Purpose: What It Means for You

1) Longer Shelf Life, Naturally

Freezing is our way of extending the juice’s shelf life without relying on preservatives or shortcuts. Unlike chilled cold-pressed juice that usually lasts only a few days, our frozen version gives you more time to enjoy it, your way.

Whether you’re stocking up or sipping slow, you won’t have to worry about a ticking expiry date the moment it lands in your refrigerator. In the freezer? Up to 13 months. In the chiller (unopened)? Up to 3 weeks.

2) All the Good Stuff Locked In

Cold-pressed juice is packed with natural goodness but things like nutrients and flavour can break down pretty quickly if left sitting in the fridge. Freezing helps pause that natural breakdown, so the nutrients, flavour, and colour stay closer to how they were when first pressed.

So when you're finally ready to drink it, you're still getting the real deal: just as fruity, just as refreshing, and full of the natural benefits you'd expect from real fruit.

3) Made to Fit Your Busy Schedule

Why frozen? Because busy lives deserver better. With most juices, you’re the one adjusting - you have to finish the bottle quickly, watch the expiry date like a hawk, and rush through what should be a refreshing moment. Even when refrigerated, the clock’s ticking. 

But Frozt’s frozen cold-pressed juice waits for you. It stays freshly frozen for a year in the freezer, and whenever you’re ready - just bring the bottles down to the chiller to thaw for at least 12 hours before drinking them. 

Other juices follow their own timeline. Frozt fits yours. It’s convenient, low-waste, and made to fit real life.

So… What Now?

Now you know why we freeze our juice and why it just makes sense. Frozt’s frozen cold-pressed juices are made to give you more freedom, more flexibility, and a lot less pressure.

Curious how to enjoy it once it’s thawed? Stay tuned for our next post, where we’ll show you how to enjoy frozen juice the Frozt way.